Headlines have trumpeted
the death of casual days. Polos and Dockers are history. The
Suit is back. But where are the new suit sales??? Evidently
while suits are “back”, they have come from the
back of the closet. Consumers have dusted off their 4-5-6 year
old suits and declared them
“acceptable”.
The same savvy businessman who leases a new car every 2 to
3 years, the same sharp attorney who upgrades to a new computer
every 2 to 3 years, the same electronics aficionado who insists
on state-of-the art equipment, chooses to wear clothes that
scream, “Yesterday’s news”, “outdated”,
and “dull”.
Why is there more passion in conversation over megahertz of
performance and wireless connections than how you are perceived
by all you come into contact with? Why choose sexy electronics
but wear clothes as dull as wallpaper? What has happened to
the desire to be seen in public as stylish, up-to-date, daring,
and sophisticated. Your clothes will send this message farther
and faster than your laptop.
That solid color navy suit from the last century may “still
fit” but it has the excitement equivalent of melba toast.
Clothes are the most visible extension of your personality.
Do you want to be seen as “good enough” or do you
want to be seen as a unique, creative man with individuality?
Covet the advantages of being seen as “with-it” through
your choice of clothes rather than “ultra-geek” through
your choice of cell phone ringers. A new suit will give you
the platform to tell the world who you are; powerful, articulate,
together, creative, and before you’ve even spoken a word.
Explore all of these nuances with expressive clothes that match
your own individuality.
Face it – it’s time to start over with a new suit.
Remember you never get a second chance to make a first impression!
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